Product Lines
Introducing Colours by Gina., a specially curated line of hair colour and treatments that directly channels Gina and brings to life the dreams, the energy, the creativity, confidence and beauty that is Gina Rivera.
Curated Color
Lightener
Producer
Tools & Accessories
MEET GINA
Gina Rivera is PHENIX, the creative genius, the driving strength, the multitalented, energetic trailblazer behind the success story, strongly identifiable as the face and force of PHENIX.
- 250 salons with another 150 in construction.
- 18,000 + dedicated professional followers
- Start of Undercover Boss; most loved and generous “boss” in the history of the show.
- 400,000 Facebook Followers
- Widely recognized by professional and consumer alike
- Star of the soon to be aired reality show the Suite Life
- Published 150 times in publications like Huffington Post, Forbes
- Featured Hair artist at the NBA all-stars and the Grammy’s
REASON TO BELIEVE:
Introducing industry first colouring technology blended with the Biogen complex supercharged with Baobab. Limitless, beautiful colour with the specially curated colour collection by Gina.
Colour Intelligence
Unique blend of specialized dye pigments, gentle alkalizers and protective oxidizers create an intelligent colouring system that allows for limitless intermixing and multi-functional results in one concise colouring system
Supercharged Biogen Complex
Containing concentrated dose of Biotin, Plant Collagen and Baobab. Protects and prevents damage during the colouring process. Rejuvenates previously damaged hair for even colour results. Fortifies the hair to prevent colour fade; colour looks amazing from day 1 to day 45.
